These days, eCommerce is arguably the most common way we shop.

As a logistics platform, it's crucial for ICP to clearly communicate how the entire process works, so that clients can see exactly where ICP adds value by ensuring a fast, smooth, and reliable experience for their users.

To make this clear, we created an animated video illustrating the complete journey of an online purchase. This animation later served as the foundation for several related visual assets.

Want to watch the video or dive deeper into the project? Check out the links below: